While Afternoon Tea was traditionally only enjoyed by the aristocracy and upper classes, it has found a new popularity among tourists, young people and anyone looking for an excuse to treat themselves.
In partnership with Fever Tree tonics, the group has devised a menu bringing the best of both worlds together.
As well as swapping champagne for gin, the food also deviates from tradition replacing finger sandwiches with tartlets and Victoria Sponge with Candy Floss.
As a lover or both afternoon tea and gin, in equal measures, I headed down to the quintessentially British setting of Wimbledon Village to sample the fusion myself.
Despite it being slightly more moist in the middle, the sticky toffee pudding was unfortunately on the dry side (it could also be a lot more "sticky" with more toffee).
The chocolate brownie sundae with chunks of moist, decadent brownie underneath those three huge scoops of vanilla ice cream was so simple yet so good.
In her book, Margaret Cook, former wife of the Foreign Secretary, describes how Mandelson charmed her into compliance during her bitter divorce.